CATALOG DISCOVERY · EIGHT WEEK ORGANIC STUDY
NO PAID BOOSTING
MEASURED WITH LUMINATE
EIGHT WEEK SNAPSHOT
study period
unboosted organic posts
93
platform publishing accounts
151.6M
total organic views
THE QUESTION
COMPARISON WINDOW
01 · Seven days before
02 · Selected organic post
03 · Seven days after
THE HYPOTHESIS
STUDY DESIGN
01
Select posts
Identify organic posts tied to six catalog titles across the eight week period.
02
Measure viewing
Use Luminate to compare minutes watched before and after each selected post.
03
Compare the change
Review the direction and size of the change across all six selected titles.
RESULTS
45.6M
selected post views
6 TITLES
measured with Luminate
6 OF 6
higher minutes watched
+1068%
Overboard had the largest post period increase.
The selected post reached 2.7M views. A low starting baseline makes the percentage change especially large.
NINJAGO
+36.1%
SHAUN THE SHEEP
+20.3%
GRAND BUDAPEST
+15.5%
ICE AGE
+9.0%
GOSSIP GIRL
+4.2%
Source: Luminate title level minutes watched. Observational comparison of the seven days before and after each selected post.
WHAT THIS MEANS
Social attention can carry beyond the feed.
Every selected title recorded more minutes watched after the measured post.
More clips create more chances to find what audiences respond to.
The largest increase followed one standout post. Testing more clips makes it easier to identify what performs best.
Catalog titles still have discovery potential.
Existing film and television libraries can generate new value when strong moments reach new audiences.
RELATED: METHODOLOGY
How Research Warrant turns existing content into organic reach and measurable business outcomes.
Explore the methodology →
