RESEARCH WARRANT · SERVICES
Catalog activation for film and TV.
Catalog activation turns existing film and TV libraries into new opportunities for audience discovery. Research Warrant identifies compelling moments, produces social clips, and distributes them to help viewers find titles worth watching.
Make the library part of today’s conversation.
A catalog does not need to be new to be new to someone. A scene, character, or exchange can give viewers a reason to discover a title—or return to it. RW helps film and television rights holders turn those moments into social content that points audiences toward the full work.
Connect title selection, creative, and distribution.
We develop clips around the moments most likely to hold attention, adapt the creative for social platforms, and distribute it through relevant pages. Audience response guides what to test next and which creative earns further investment. The campaign starts with the titles, available footage, intended audience, and viewing destination.
FROM RW’S PUBLISHED RESEARCH
151.6M views across the broader catalog program.
The New Economics of Catalog Discovery examines six selected high-performing posts totaling 45.6M views. All six titles recorded higher U.S. streaming minutes in the seven days after the selected post than in the seven days before it.
These before-and-after comparisons describe observed viewing changes. They do not isolate the effect of clipping or represent a success rate for the full program.
Put your catalog to work.
Bring the titles you want audiences to rediscover. We can discuss the available material, distribution opportunity, and outcomes that matter for your library.