KEVONSTAGE STUDIOS · ORGANIC CLIP CAMPAIGN
Safe Space and Bald Brothers were six and seven months past release. In 45 days, the campaign generated 42M+ organic views and approximately 100K unique visitors.
2 DORMANT SERIES
6 AND 7 MONTHS POST-RELEASE
NO COMPETING MARKETING
PUBLISHING WINDOW · MARCH 18 TO MAY 1, 2026
EXISTING CONTENT TO ORGANIC REACH
Two older shows, cut into new clips.
The clips were published organically. Retargeting ran during the final three weeks.
2 SERIES
17 EPISODES
APPROXIMATELY 10 HOURS OF SOURCE CONTENT
CAMPAIGN OUTCOMES
PUBLISHING WINDOW
45 DAYS
Organic posts received no paid boosting
UNIQUE VISITORS
~100K
Rounded and deduplicated
ORGANIC VIEWS
42M+
No paid boosting
ORGANIC POSTS
3,800
Published across approximately 619 accounts
THE CHALLENGE
Both shows had been quiet for weeks, and no other marketing was running. The producers wanted any change in audience activity to be measurable against the titles’ prior baseline.
CAMPAIGN TIMELINE
01 RELEASE
Initial audience attention
02 DORMANT
Six and seven months past release
03 CAMPAIGN
45 days of organic publishing
THE HYPOTHESIS
Editors selected promising moments, published them as clips, monitored performance, and repurposed the strongest-performing clips.
HOW THE CAMPAIGN WORKED
Editors found promising moments across both shows, turned them into platform-native clips, and published them across social accounts. Strong performers were repurposed while most posts remained unique.
01
Select
Editors used human judgment to find moments with standalone value.
02
Edit
Selected moments became clips designed for how people watch on each platform.
03
Publish
The campaign distributed 3,800 organic posts across approximately 619 accounts.
04
Repurpose
Better-performing clips were adapted for additional platforms and audiences.
05
Retarget
Paid media focused on people who watched most of a clip or engaged with it.
MEASUREMENT
All posts were published without paid boosting. During the final three weeks, ads were shown only to viewers who watched 75 to 100 percent of a clip or engaged with it. The available budget reached only part of that audience.
MEASURED DESTINATION OUTCOME
~100K
unique visitors
A rounded, deduplicated total measured in destination analytics across the campaign.
RESULTS
3,800
organic posts
42M+
organic views
~100K
unique visitors
THE DISTRIBUTION WAS NOT EVEN
A small share of posts produced most of the views.
Publishing more clips increases the chances of finding the few that earn a strong audience response.
TOP 100 POSTS
97.2%
of organic views from 2.6% of posts
WHAT WE LEARNED
Older content can still earn new attention.
Both series were months past release, yet existing content still generated new attention.
More clips reveal what performs.
Most views came from a small share of posts. Publishing more clips gave the campaign more opportunities to find those performers.
Organic reach creates a more relevant audience for paid media.
Organic response identified engaged viewers, giving paid media an audience built from demonstrated interest.
RELATED: METHODOLOGY
How Research Warrant turns content into organic reach and a more relevant audience for paid media.
Explore the methodology →
